Re: Weltherrschaft XXI
Verfasst: 1. Feb 2018, 13:55
Gerade gelesen - scheinbar sind Podcasthörer größtenteils tatsächlich Enthusiasten:
https://www.wired.com/story/apple-podca ... rst-month/" onclick="window.open(this.href);return false;Thanks to surveys and data from Stitcher, Midroll’s distribution platform, the podcast network had long felt confident that a nightmare scenario was unlikely—and now thanks to Podcast Analytics, Diehn says, it’s finally indisputable fact. On average, according to Midroll’s data, podcast listeners are making it through about 90 percent of a given episode, and relatively few are skipping through ads.
Across the podcast ecosystem, the results are similarly uplifting. At Panoply, home to podcasts like Slate’s Political Gabfest and Malcolm Gladwell’s Revisionist History, CTO Jason Cox says that listeners are typically getting through 80-90 percent of content; the same is true at Headgum, the podcast network started by Jake Hurwitz and Amir Blumenfeld. Those numbers tend to be steady regardless of the length of the show—and according to Panoply, the few listeners who do skip ads continue to remain engaged with the episode, rather than dropping off at the first sign of an interruption. “I think people are overall very relieved to see that people are actually listening the way that we hoped,” says Headgum CTO Andrew Pile. “There are really audiences out there who listen to every word that comes out of [a host’s] mouth.”